{"id":78370,"date":"2024-12-24T02:18:21","date_gmt":"2024-12-24T01:18:21","guid":{"rendered":"https:\/\/terjebjornstad.com\/no\/?p=78370"},"modified":"2024-12-24T02:20:56","modified_gmt":"2024-12-24T01:20:56","slug":"retro-reklame-med-latter-zblorft","status":"publish","type":"post","link":"https:\/\/terjebjornstad.com\/no\/2024\/12\/24\/retro-reklame-med-latter-zblorft\/","title":{"rendered":"Retro reklame med latter","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
\"zblorft\"<\/a>
Why settle for a car when you can drive Zblorft? Kilde: Cris Shapan (Deluxe Fuxley Corporate Archives)<\/figcaption><\/figure><\/p>\n

Har du h\u00f8rt om bilmerket Zblorft? Og har Doris Day posert i reklame for en dampveivals? Neida, man skal ikke tro alt man ser p\u00e5 nettet. Alt kan «photoshoppes», og det er nettopp hva illustrat\u00f8ren Cris Shapan har gjort i disse fabelaktige retro reklamene.<\/p><\/blockquote>\n\n

Skal det v\u00e6re en Zblorft?<\/h3>\n

Bilhistorien er full av bilprosjekter som aldri lykkes. Biler skapt av menn med store ideer som endte i gr\u00f8ften. Zblorft – Transcarphatia’s Most Exciting Auto – minner litt om illustrasjoner som markedsf\u00f8rte Wartburg P-70<\/strong><\/a> her hjemme i 1950-\u00e5rene, hvor sm\u00e5 hjul og sm\u00e5 mennesker f\u00e5r mikrobiler til \u00e5 se ut som fullverdige biler. Leser man teksten, forst\u00e5r man at bilen med den 2-sylindrede 450 ccm motoren som g\u00e5r p\u00e5 malings-fortynner bare er oppspinn. Illustrasjonen er mesterlig laget – med inspirasjon og utsnitt hentet fra gamle reklame-bannere.
\n 
\nI nedenst\u00e5ende reklame f\u00e5r vi Zblorft minibuss med en bisarr undertone. Et \u00f8st-europeisk kj\u00f8ret\u00f8y som ser ut som en russisk UAZ<\/strong><\/a> som frakter vanlige borgere bak et gitter p\u00e5 vei til et fangenskap med voktere foran. «Casa de nebuni» er rumensk for galehus.<\/p>\n

 
\n

\"zblorft\"<\/a>
When it’s time to go, Zblorft can take you somewhere! Kilde: Cris Shapan (Deluxe Fuxley Corporate Archives)<\/figcaption><\/figure><\/p>\n
\n

Ford, but not Ford!<\/h3>\n

Nedenst\u00e5ende reklame ser ut som en typisk avisannonse for en lokal, amerikansk Ford-forhandler. Bildene og effektene er sannsynligvis hentet fra virkelige annonser tidlig p\u00e5 1960-tallet. Men ser vi n\u00f8yere etter, er det ingen Ford-reklame. Det er reklame for bilfirmaet til Eddie’s far, Glenn Ford<\/em>, som ikke selger Ford<\/em>, men Buick og Oldsmobile. Forvirringen blir st\u00f8rre jo mer man leser. Og sarkasmen er til stede over alt som The «New» 1960’s Are Still Here<\/em>, til tross for vi befinner oss i 1963.<\/p>\n

 
\n

\"zblorft\"<\/a>
Ford – But Not Ford! Kilde: Cris Shapan (Deluxe Fuxley Corporate Archives)<\/figcaption><\/figure><\/p>\n

Doris Day og dampveivalsen<\/h3>\n

Layout og bilder er i tr\u00e5d med noe International Harvester<\/em> kunne ha laget. Bildet av Doris Day er klippet ut fra en annen annonse der hun sitter p\u00e5 en sykkel, og flyttet opp p\u00e5 dampveivalsen.
\n <\/p>\n

Nei, Doris, den har ingen sminkespeil, men International 56 vil presse asfalten i god tid f\u00f8r du kan stikke innom beauty-salongen og f\u00e5 fikset h\u00e5ret f\u00f8r du fikser en deilig middag til din mann.<\/p><\/blockquote>\n

 
\n

\"cris<\/a>
Doris Day International De Luxe Compactor. Kilde: Cris Shapan (Deluxe Fuxley Corporate Archives)<\/figcaption><\/figure><\/p>\n

Kj\u00f8re med bind for \u00f8ynene<\/h3>\n

P\u00e5 1950- og 1960-tallet var det vanlig \u00e5 reklamere med s\u00e5kalte «blindfold tests». Kandidatene fikk bind for \u00f8ynene for \u00e5 velge mellom flere produkter. Likevel er Shapan’s illustrasjon temmelig aktuell. Det skjer igjen og igjen. Folk kan ikke kj\u00f8re uten at de kj\u00f8rer over noe.<\/em> Spesielt n\u00e5 i f\u00f8rjulstiden kan man jo lure p\u00e5 om noen faktisk kj\u00f8rer med bind for \u00f8ynene.<\/p>\n

 
\n

\"fuxley\"<\/a>
Dodge Blindfold Test<\/figcaption><\/figure><\/p>\n


\nKilde: Cris Shapan (Deluxe Fuxley Corporate Archives)<\/strong><\/a><\/p>\n

<\/h6>\n<\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Har du h\u00f8rt om bilmerket Zblorft? Og har Doris Day posert i reklame for en dampveivals? Neida, man skal ikke tro alt man ser p\u00e5 nettet. Alt kan «photoshoppes», og det er nettopp hva illustrat\u00f8ren Cris Shapan har gjort i disse fabelaktige retro reklamene. Skal det v\u00e6re en Zblorft? Bilhistorien er full av bilprosjekter som […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":78364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5372],"tags":[5375,5376,5377,5374,5373],"class_list":["post-78370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilreklame","tag-blindfold-dodge","tag-cris-shapan","tag-deluxe-fuxley-corporate-archives","tag-doris-day-compactor","tag-zblorft"],"yoast_head":"\nRetro reklame med latter - 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