{"id":47321,"date":"2022-03-14T01:18:38","date_gmt":"2022-03-14T00:18:38","guid":{"rendered":"https:\/\/terjebjornstad.com\/no\/?p=47321"},"modified":"2026-03-01T00:26:26","modified_gmt":"2026-02-28T23:26:26","slug":"volkswagen-type-1","status":"publish","type":"post","link":"https:\/\/terjebjornstad.com\/no\/2022\/03\/14\/volkswagen-type-1\/","title":{"rendered":"Volkswagen – tysk kvalitet som ble en salgssuksess over hele verden","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
\"volkswagen<\/a>
1953 Volkswagen Type 1<\/figcaption><\/figure><\/p>\n

Historien g\u00e5r s\u00e5 langt tilbake som til 1931. Det \u00e5ret startet Ferdinand Porsche sitt eget designkontor som p\u00e5tok seg oppdrag fra en rekke bilfabrikker. Det ble starten for utviklingen av \u201dboblen\u201d<\/p><\/blockquote>\n

 <\/h3>\n

Vanskelig \u00e5 lansere<\/h3>\n

Men det virkelige eventyret startet for Volkswagen da Heinrich Nordhoff ble sjef i 1948. Det var fremdeles en liten, ukjent fabrikk med biler ekspertene gav sm\u00e5 markedsmuligheter. Nordhoff ville gj\u00f8re merket til et stort bilmerke, og la helt nye planer for produksjon og markedsf\u00f8ring. Han ville satse p\u00e5 2 grunnmodeller. Det skulle v\u00e6re produkter med h\u00f8y kvalitet og god oppf\u00f8lging av bilkj\u00f8perne. For \u00e5 n\u00e5 de ambisi\u00f8se m\u00e5lene, m\u00e5tte han ogs\u00e5 satse p\u00e5 eksport til andre deler av verden \u2013 ogs\u00e5 USA. Lanseringen var vanskelig. Den f\u00f8rste bilen man hadde med over Atlanteren m\u00e5tte selges for \u00e5 dekke regningen p\u00e5 hotellet. Interessen for bilen var skremmende lav. En serie med imponerende gode markedsf\u00f8ringskampanjer, gjorde at folkevognen senere klarte \u00e5 erobre store markedsandeler p\u00e5 det amerikanske kontinentet.<\/p>\n

Volkswagen Type 1<\/h3>\n

Hvorfor ble \u201dBobla\u201d en s\u00e5 stor suksess over s\u00e5 store deler av verden? Den var relativt billig \u00e5 kj\u00f8pe, var sv\u00e6rt driftssikker og stilte sm\u00e5 krav til sin eier. Bilen hadde lang levetid og ble derfor en meget popul\u00e6r bruktbil, og det er nok mange unge som har eid en Boble i studietiden. At den ogs\u00e5 ble levert som kabriolet fra f\u00f8rste stund gjorde den ikke mindre popul\u00e6r. Den lille folkevognen ble ogs\u00e5 stjerne i filmene om \u201dHerbie\u201d. F\u00f8rste filmen kom i 1969 og bilen fikk kultstatus over hele verden. Den klarte seg ogs\u00e5 bra som sportsbil, og vant en rekke bill\u00f8p. Boblen ble forbedret fremfor forandret gjennom hele 50 og 60 tallet helt til Volkswagen Golf kom inn som etterf\u00f8lger i 1974. <\/p>\n

H\u00f8y nostalgifaktor<\/h3>\n

I dag er det fremdeles stor interesse for gamle folkevogner fordi de vekker gode minner. Noen biler deltar i l\u00f8p for veteranbiler og andre stiller opp p\u00e5 utstillinger eller brukes rett og slett som – bruksbil.<\/p>\n

 <\/p>\n

\"volkswagen<\/a>
1954 Volkswagen Karmann Cabriolet<\/figcaption><\/figure>\n

 <\/p>\n

\"volkswagen<\/a>
1950 Volkswagen Cabriolet<\/figcaption><\/figure>\n

 <\/p>\n

Fakta Volkswagen Type 1<\/h3>\n

Lengde: 407 cm
\nBredde: 154 cm \/ h\u00f8yde 150 cm
\nToppfart: 115 kmt
\nMotor: 1192 ccm, 34 hk<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n\n

Ser du det?<\/h3>\n

Ser du hva som er spesielt med denne annonsen?<\/p>\n

\"\"
Reklame fra Chr. Opsahl, Drammen, 29 mai 1951<\/figcaption><\/figure>
\n 
\nI denne annonsen fra 1951 presenteres Volkswagen Type 1 som «Folkevognen». Det var nemlig planlagt \u00e5 gi bilen en norsk betegnelse med egen norsk logo.<\/p>\n\n
\n

Se ogs\u00e5<\/h3>\n

\"volkswagen<\/a>
Aircooled Tossa de Mar 2021<\/figcaption><\/figure>
\"volkswagen<\/a>
Herbie i Tossa de Mar<\/figcaption><\/figure>
\"volkswagen<\/a>
Volkswagen 1500 Cabriolet<\/figcaption><\/figure>
\"bilhistorie\"<\/a>
Spennende bilhistorie<\/a> fra Anders de Langes arkiver<\/figcaption><\/figure>\n<\/div><\/p>\n

 <\/h3>\n<\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Historien g\u00e5r s\u00e5 langt tilbake som til 1931. Det \u00e5ret startet Ferdinand Porsche sitt eget designkontor som p\u00e5tok seg oppdrag fra en rekke bilfabrikker. Det ble starten for utviklingen av \u201dboblen\u201d   Vanskelig \u00e5 lansere Men det virkelige eventyret startet for Volkswagen da Heinrich Nordhoff ble sjef i 1948. Det var fremdeles en liten, ukjent […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":4,"featured_media":47319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2493,34,4197,38],"tags":[2299,5162,4190,4189],"class_list":["post-47321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aircooled","category-artikkel","category-type-1","category-volkswagen","tag-boble","tag-folkevognen","tag-vw-boble","tag-vw-type-1"],"yoast_head":"\nVolkswagen Type 1 - 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