{"id":45339,"date":"2021-12-13T00:19:57","date_gmt":"2021-12-12T23:19:57","guid":{"rendered":"https:\/\/terjebjornstad.com\/no\/?p=45339"},"modified":"2026-03-01T11:42:33","modified_gmt":"2026-03-01T10:42:33","slug":"austin-a40-sports-et-forsok-pa-a-lage-en-sportsvogn","status":"publish","type":"post","link":"https:\/\/terjebjornstad.com\/no\/2021\/12\/13\/austin-a40-sports-et-forsok-pa-a-lage-en-sportsvogn\/","title":{"rendered":"Austin A40 Sports \u2013 et fors\u00f8k p\u00e5 \u00e5 lage en sportsvogn","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
\"austin<\/a>
Austin A40 Sports<\/figcaption><\/figure><\/p>\n

Det var fabrikkens direkt\u00f8r Leonard Lord som kom opp med en glimrende ide for \u00e5 f\u00e5 bedre publisitet over hele verden. Et veddem\u00e5l.<\/p><\/blockquote>\n

 <\/h3>\n

Bilfabrikken Austin var i mange \u00e5r en av Englands st\u00f8rste bilprodusenter. Fabrikken ble startet av Herbert Austin i 1905 som Austin Motor Company. Den f\u00f8rste modellen var en stor 5-liters bil med 4 sylindre. Frem mot 1. verdenskrig ble det produsert en rekke forskjellige modeller. I 1922 lanserte Austin den ber\u00f8mte 7, en liten og rimelig bil. Den traff markedet meget bra og ble ogs\u00e5 produsert av BMW som Dixi. Etter 2. Verdenskrig kom fabrikken fort p\u00e5 markedet med nye modeller. I 1952 gikk Austin sammen med Morris og dannet BMC (British Motor Corporation). Mest kjente modell p\u00e5 50 og 60-tallet ble Austin og Morris Mini. Mini-Cooper gjorde merket ber\u00f8mt i bill\u00f8p p\u00e5 60-tallet. Andre popul\u00e6r modeller var Austin Cambridge og Austin 1100.<\/p>\n

Jorden rundt p\u00e5 under 30 dager<\/h3>\n

Selv om bilmerket Austin var kjent i Europa, var det et \u00f8nske om \u00e5 f\u00e5 bedre publisitet over hele verden. Fabrikken mente at den helt nye modellen A40 Sports kunne brukes i et virkelig PR-frems\u00f8t. Dette ville gi presseomtale og gi bilmerket Austin positiv omtale over hele verden. Det var fabrikkens direkt\u00f8r Leonard Lord som kom opp med en glimrende ide. Han laget et veddem\u00e5l med sin PR medarbeider Alan Hess. Hvis Hess kunne kj\u00f8re jorden rundt p\u00e5 mindre enn 30 dager, ville han vinne. Hess aksepterte veddem\u00e5let og startet planleggingen av turen. Allerede i 1951 gikk startskuddet. Turen skulle v\u00e6re en kombinasjon hvor bilen skulle kj\u00f8re over de forskjellige kontinentene. Mellom kontinentene skulle bil og mannskap fraktes med fly. Hess klarte turen p\u00e5 kun 21 dager og s\u00f8rget for at Austin fikk rikelig med presseomtale. Men selv dette hjalp ikke p\u00e5 salget. Etter en produksjon av ca 4000 biler ble produksjonen avsluttet i 1953.<\/p>\n

\"\"<\/a>
Austin A40 Sports’ interi\u00f8r<\/figcaption><\/figure>\n
\"austin<\/a>
The Austin A40 Sports<\/figcaption><\/figure>\n

Viktigste m\u00e5l Austin Sports<\/h3>\n

Bredde: 155 cm
\nLengde: 404 cm
\nH\u00f8yde: 146 cm
\nMotor: 1200 ccm
\nToppfart: 125 kmt<\/p>\n

\"austin<\/a>
Austin reklame fra import\u00f8r Erik B. Winter<\/figcaption><\/figure>\n

Se ogs\u00e5<\/h3>\n

\"austin<\/a>
Austin A30<\/figcaption><\/figure>
\"Austin<\/a>
Austin A90 Atlantic<\/figcaption><\/figure>
\"\"<\/a>
Austin Healey 3000<\/figcaption><\/figure>
\"bilhistorie\"<\/a>
Spennende bilhistorie<\/a> fra Anders de Langes arkiver<\/figcaption><\/figure>\n<\/div><\/p>\n
 <\/h5>\n<\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Det var fabrikkens direkt\u00f8r Leonard Lord som kom opp med en glimrende ide for \u00e5 f\u00e5 bedre publisitet over hele verden. Et veddem\u00e5l.   Bilfabrikken Austin var i mange \u00e5r en av Englands st\u00f8rste bilprodusenter. Fabrikken ble startet av Herbert Austin i 1905 som Austin Motor Company. Den f\u00f8rste modellen var en stor 5-liters bil […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":4,"featured_media":45340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[34,3290,2635],"tags":[3959,3961,3957,3958,3960],"class_list":["post-45339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikkel","category-austin","category-engelske-biler","tag-a40-sport","tag-alan-hess","tag-austin-a40-sport","tag-austin-a40-sports","tag-austin-sportsbil"],"yoast_head":"\nAustin 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