{"id":34892,"date":"2020-09-14T09:12:57","date_gmt":"2020-09-14T09:12:57","guid":{"rendered":"https:\/\/terjebjornstad.com\/no\/?p=34892"},"modified":"2026-03-18T21:50:13","modified_gmt":"2026-03-18T20:50:13","slug":"the-night-belongs-to-charger","status":"publish","type":"post","link":"https:\/\/terjebjornstad.com\/no\/2020\/09\/14\/the-night-belongs-to-charger\/","title":{"rendered":"The night belongs to Charger","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
\"dodge<\/a><\/p>\n

Reklamekampanjen som overlevde bilen den reklamerte for.<\/p><\/blockquote>\n\n

Et kunstverk?<\/h3>\n

I 1977 kj\u00f8rte Dodge kampanjen «The night belongs to Charger». En trendy ung mann cruiser alene gjennom nattens gater i en Dodge Charger. I dag kan du kj\u00f8pe utklipp av helsides-annonsene p\u00e5 eBay<\/strong><\/a> og Amazon<\/strong><\/a>. Mange rammer dem inn og henger dem p\u00e5 veggen.<\/p>\n

Dodge Charger ble min dr\u00f8mmebil<\/h3>\n

Jeg leste annonsene i Motor Trend og Road & Track. Ett av de amerikanske bilmagasinene hadde en stor test av Dodge Charger midtveis i modell\u00e5ret. Om jeg ikke husker feil, tok bilskribentene aldri frem noen superlativer. Det bekymret ikke meg. Jeg var 19 \u00e5r og dr\u00f8mte at det var jeg<\/em> som rattet Charger’n gjennom byen etter kveldsskiftet – til beundrende blikk fra damene.
\n <\/p>\n

\"dodge\"dodge\"dodge<\/p>\n

 <\/h5>\n
\"dodge<\/a>
1977 Dodge Charger p\u00e5 norske skilter<\/figcaption><\/figure>\n

Ikke solgt her hjemme<\/h3>\n

Problemet var at jeg enn\u00e5 ikke hadde sett noen «ny» Charger med egne \u00f8yne. I 1977 kunne du ikke kj\u00f8pe Dodge Charger i Norge. Import\u00f8ren, Harald A M\u00f8ller, tok kun inn Dodge Aspen i sitt personbil-sortiment. I dag finnes det seks 1977-modeller i kj\u00f8ret\u00f8yregisteret. Totalt finnes det 19 biler igjen av Charger-serien mellom 1975-1978. Flere av dem uten skilter. Sannsynligheten for \u00e5 se en p\u00e5 veien i Norge eller noe annet sted i verden, er faktisk ganske liten. Likevel kom jeg over en forrige s\u00f8ndag. En gjeng fra Cars & Coffee hadde samlet seg p\u00e5 Texburger ved Maritim for \u00e5 dra p\u00e5 utflukt. Blant amcars, fete BMW’er og AMG-Merc’er sto alts\u00e5 en str\u00f8ken 1977 Dodge Charger i Spitfire Orange p\u00e5 gamle Fredrikstad-skilter. <\/p>\n

Nesten norsk bil<\/h3>\n

Eieren fortalte at «alle» tror det er en Chrysler Cordoba. Det finnes vel sikkert flere Cordoba’er p\u00e5 veien enn Charger. En kan vel trygt si at Charger’n er et sjeldent kj\u00f8ret\u00f8y. Denne ble tatt inn til Norge i 1983, – alts\u00e5 som ganske ny bil. Den er tatt godt vare p\u00e5, noe bildene vitner om.
\n <\/p>\n

\"1977<\/a>
1977 Dodge Charger<\/figcaption><\/figure>\n

Siste «ordentlige» Charger?<\/h3>\n

Dodge er kjent for \u00e5 levere rimelige, full-motoriserte biler til det amerikanske folk. Dodge Charger var en stor suksess p\u00e5 60-tallet. Fjerde generasjon, som kom som 1975-modell, var en re-badged Chrysler Cordoba. Det var ingen d\u00e5rlig bil, men havnet litt i skyggen, b\u00e5de av tidligere Charger-modeller og Chryslers mer luksuspregede stallkamerat, Cordoba. <\/p>\n

Det skulle bli verre<\/h3>\n

Fra 1979 kom Chrysler\/Dodge med sin nye nedskalerte L-body plattform. Den dannet basis for modeller som Chrysler Horizon og Dodge Omni. Den samme plattformen ble etter hvert ogs\u00e5 basis for en helt ny Dodge Charger – en forhjulsdrevet modell i Golf-klassen. Et bunniv\u00e5 sammenlignet med tidligere Charger-modeller.<\/p>\n

1977 Dodge Charger i et n\u00f8tteskall<\/h3>\n

Modellen kunne leveres med tre forskjellige V8’ere. Standard var 318 (5,2 liter), men man kunne ogs\u00e5 velge 360 (5,9 liter) og 400 (6,6 liter). De f\u00e5 bilene som finnes i Norge, fordeler seg jevnt p\u00e5 de tre motoralternativene. Girkasse kunne v\u00e6re 3- eller 4-trinns manuell eller 3-trinns automat. Det fantes 3 ulike tak-l\u00f8sninger. T-bar roof med landau-design, fargeavstemt vinyltak og standard tak. De to sistnevnte kunne leveres med vanlig soltak. Man kunne f\u00e5 to ulike felgtyper, – Wire Wheels og Rallye Road Wheels. Sistnevnte var standard i Daytona-varianten. Innvendig kunne man, i tillegg til stoffseter, f\u00e5 vinylseter, samt corderoy\/vinyl. Fjerde generasjon Charger ble levert i flere varianter, basis-varianten, S, LE og Daytona. Jeg vet ikke om alle var tilgjengelige som 77-modell.<\/p>\n

Sett med 70-tallets \u00f8yne<\/h3>\n

Tenk deg tilbake til 1977. Herremoten den gang var jakker med innsving i livet, glorete slips – for de som brukte det – skjorter med krager lange som elefant\u00f8rer. Enn\u00e5 var det litt sleng i buksene og de modigste gikk gjerne med plat\u00e5sko. <\/p>\n

Sjekk dette reklameinnslaget!<\/h3>\n\n

\"\"<\/a><\/p>\n\n

\n

He weaves thru the day in the usual way, but it’s night now
\nnow the feel of the wheel and your put on the gas ain’t the same
\nyou’re driving your Charger for the night has but one car and you know that Charger’s it’s name
\nthe night belongs to Charger
\nthe night – it belongs to Charger
\nwith the look that was shaped for the night
\nthus Charger was born to excite
\nthe night belongs to Charger
\nand Charger belongs to the night<\/p><\/blockquote>\n

\n

\"chrysler<\/a><\/p>\n

\"\"<\/a>
 
<\/figcaption><\/figure>\n

Se ogs\u00e5<\/h3>\n

\"dodge\"<\/a>
Talbot Horizon<\/figcaption><\/figure>
\"charger<\/a>
Dodge Challenger 1<\/figcaption><\/figure>
\"dodge<\/a>
Dodge Challenger<\/figcaption><\/figure>
\"dodge\"<\/a>
1972 Dodge Polara<\/figcaption><\/figure><\/p>\n
<\/h6>\n<\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Reklamekampanjen som overlevde bilen den reklamerte for. Et kunstverk? I 1977 kj\u00f8rte Dodge kampanjen «The night belongs to Charger». En trendy ung mann cruiser alene gjennom nattens gater i en Dodge Charger. I dag kan du kj\u00f8pe utklipp av helsides-annonsene p\u00e5 eBay og Amazon. Mange rammer dem inn og henger dem p\u00e5 veggen. Dodge Charger […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":34895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[34,2991,1903],"tags":[2995,2994,2992,2993,2996,2997],"class_list":["post-34892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikkel","category-charger","category-dodge","tag-1975-dodge-charger","tag-1976-dodge-charger","tag-1977-dodge-charger","tag-charger-4","tag-dodge-charger","tag-spitfire-orange"],"yoast_head":"\nThe night belongs to Charger - 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