{"id":34619,"date":"2020-08-28T11:22:34","date_gmt":"2020-08-28T11:22:34","guid":{"rendered":"https:\/\/terjebjornstad.com\/no\/?p=34619"},"modified":"2022-12-08T13:03:28","modified_gmt":"2022-12-08T12:03:28","slug":"borgward-isabella-en-populaer-tysker-pa-1950-tallet","status":"publish","type":"post","link":"https:\/\/terjebjornstad.com\/no\/2020\/08\/28\/borgward-isabella-en-populaer-tysker-pa-1950-tallet\/","title":{"rendered":"Borgward Isabella \u2013 en popul\u00e6r tysker p\u00e5 1950 tallet","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
\"borgward<\/a>
Borgward Isabella<\/figcaption><\/figure><\/p>\n

Borgward frem til Isabella ble lansert<\/h3>\n

Borgward var et kjent og popul\u00e6rt tysk bilmerke p\u00e5 50 tallet. Men historien startet rundt 1920 da Carl Borgward etablerte en fabrikk som skulle produsere deler til bilindustrien. Som underleverand\u00f8r fikk han mange gode kontakter i den voksende bilindustrien. Han s\u00e5 store muligheter for gode inntekter og en spennende fremtid. I tillegg hadde radiatorfabrikken hans flyttet inn i nye og romslige lokaler. Bilproduksjonen kom i gang og de f\u00f8rste bilene som ble produsert, var vare og lastebiler med 3 hjul. Noen finansfolk s\u00e5 ogs\u00e5 mulighetene og gikk inn med \u00f8konomisk st\u00f8tte.
\nBilproduksjonen skj\u00f8t fart og i 1939 kom de f\u00f8rste bilene med navnet Borgward p\u00e5 markedet. Dette var et godt supplement til det eksisterende bilmerket Goliat. Den f\u00f8rste modellen som kom etter krigen, var en moderne familiebil som fikk navnet Hansa. Bilene solgte godt men det virkelige oppsvinget kom da den nye modellen Isabella kom p\u00e5 markedet i 1954.<\/p>\n

Borgward Isabella<\/h3>\n

Den nye modellen fra Borgward var en virkelig lekker bil. Tallene fra salgsavdelingen indikerte at Isabella kunne bli Borgwards toppselger gjennom tidene. Isabella var en relativt dyr bil, den kostet mer enn tilsvarende modeller fra Ford og Opel. Men utstyr og god plass kunne forsvare den h\u00f8ye prisen. I tillegg var det en av de mest moderne bilkonstruksjonene p\u00e5 markedet. Det resulterte i et meget godt salg den f\u00f8rste tiden. \u00c5ret etter introduksjonen kom det b\u00e5de en stasjonsvogn og en meget lekker kupe p\u00e5 markedet. B\u00e5de den vanlige personbilen og kupemodellen kom b\u00e5de i standard og deluxe versjoner. For den som \u00f8nsket mer utstyr og st\u00f8rre fart, var TS modellene et godt alternativ. <\/p>\n

Problemene som ledet til at modellen ble stoppet<\/h3>\n

P\u00e5 grunn av mange tekniske problemer i starten fikk Isabella et d\u00e5rlig rykte og salget sank de etter den positive introduksjonen. Nye modeller fra Opel og Ford gjorde konkurransen mye t\u00f8ffere. I tillegg var det mange kunder som ville ha en modell med 4 d\u00f8rer. Den planlagte 4 d\u00f8rs Isabella kom aldri lenger enn til de f\u00e5 prototypene som ble produsert. P\u00e5 slutten av 1950 tallet hadde fabrikken f\u00e5tt s\u00e5 d\u00e5rlig \u00f8konomi at produktutviklingen gikk meget sakte. Produksjonen av Borgward Isabella ble stoppet i 1961.<\/p>\n

Tekniske data for Borgward Isabella<\/h3>\n

Lengde: 439 cm
\nBredde: 170 cm
\nToppfart: 135 kmt.
\nMotor: 1493 ccm, 60 hk <\/p>\n\n

\"isabella\"<\/a>
Borgward Isabella illustrasjon<\/figcaption><\/figure>
\"borgward<\/a>
Illustrasjon av interi\u00f8ret<\/figcaption><\/figure>
\"borgward<\/a>
Lekker cabriolet<\/figcaption><\/figure><\/p>\n
\"norsk<\/a>
Generalrepresentant for Borgward var Norsk Scania-Vabis A\/S<\/figcaption><\/figure>\n\n

Se ogs\u00e5<\/h3>\n

\"\"<\/a>
Ford P5<\/figcaption><\/figure>
\"\"<\/a>
Opel Rekord B<\/figcaption><\/figure><\/p>\n
 <\/h5>\n<\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Borgward frem til Isabella ble lansert Borgward var et kjent og popul\u00e6rt tysk bilmerke p\u00e5 50 tallet. Men historien startet rundt 1920 da Carl Borgward etablerte en fabrikk som skulle produsere deler til bilindustrien. Som underleverand\u00f8r fikk han mange gode kontakter i den voksende bilindustrien. Han s\u00e5 store muligheter for gode inntekter og en spennende […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":4,"featured_media":34624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[34,2957,2958],"tags":[2953,2955,2954,2956],"class_list":["post-34619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikkel","category-borgward","category-isabella","tag-borgward-isabella","tag-borgward-norge","tag-hansa","tag-norsk-scania-vabis"],"yoast_head":"\nBorgward Isabella \u2013 en popul\u00e6r tysker p\u00e5 1950 tallet - 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Grunnen var f\u00e5 restriksjoner p\u00e5 salg av biler produsert i \u00d8steuropa i motsetning til biler fra Vesteuropa. \u00a0 Havnet under kommunistisk ledelse Skoda er et bilmerke med stolte tradisjoner og som feiret sitt 100 \u00e5rs jubileum som\u2026","rel":"","context":"i "Skoda"","block_context":{"text":"Skoda","link":"https:\/\/terjebjornstad.com\/no\/category\/skoda\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2022\/05\/skoda_87-4.jpg?fit=1100%2C727&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2022\/05\/skoda_87-4.jpg?fit=1100%2C727&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2022\/05\/skoda_87-4.jpg?fit=1100%2C727&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2022\/05\/skoda_87-4.jpg?fit=1100%2C727&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2022\/05\/skoda_87-4.jpg?fit=1100%2C727&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":34211,"url":"https:\/\/terjebjornstad.com\/no\/2020\/08\/09\/mer-lukt-enn-luksus\/","url_meta":{"origin":34619,"position":4},"title":"Mer lukt enn luksus","author":"Anders de Lange","date":"09\/08\/2020","format":false,"excerpt":"\u00d8steuropeisk dominans 1950 tallet var en litt spesiell tid for bilfolket. 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F\u00f8r Tyskland ble\u2026","rel":"","context":"i "Artikkel"","block_context":{"text":"Artikkel","link":"https:\/\/terjebjornstad.com\/no\/category\/artikkel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2020\/08\/p-70-01-1080x681-1.png?fit=1080%2C681&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2020\/08\/p-70-01-1080x681-1.png?fit=1080%2C681&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2020\/08\/p-70-01-1080x681-1.png?fit=1080%2C681&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2020\/08\/p-70-01-1080x681-1.png?fit=1080%2C681&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2020\/08\/p-70-01-1080x681-1.png?fit=1080%2C681&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":35266,"url":"https:\/\/terjebjornstad.com\/no\/2020\/10\/02\/glas-1700-en-sporty-familiebil\/","url_meta":{"origin":34619,"position":5},"title":"Glas 1700 – en sporty familiebil","author":"Anders de Lange","date":"02\/10\/2020","format":false,"excerpt":"Det tyske bilmerket Glas er forlengst begravet, men minnene lever videre hos mange bilentusiaster. Glas produserte alt fra minibiler til luksuri\u00f8se sportsvogner med V-8 motor i perioden 1953 til 1968. Skapte Goggomobil Det var tyskeren Hans Glas som startet produksjon av landbruksmaskiner i 1860 med stort hell. Senere (1951) v\u00e5knet\u2026","rel":"","context":"i "Artikkel"","block_context":{"text":"Artikkel","link":"https:\/\/terjebjornstad.com\/no\/category\/artikkel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2020\/10\/1963-Glas-1500-Sedan-300-GT-1000x1335-1.png?fit=899%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2020\/10\/1963-Glas-1500-Sedan-300-GT-1000x1335-1.png?fit=899%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2020\/10\/1963-Glas-1500-Sedan-300-GT-1000x1335-1.png?fit=899%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/terjebjornstad.com\/no\/wp-content\/uploads\/2020\/10\/1963-Glas-1500-Sedan-300-GT-1000x1335-1.png?fit=899%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]}],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/posts\/34619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/comments?post=34619"}],"version-history":[{"count":12,"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/posts\/34619\/revisions"}],"predecessor-version":[{"id":54823,"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/posts\/34619\/revisions\/54823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/media\/34624"}],"wp:attachment":[{"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/media?parent=34619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/categories?post=34619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terjebjornstad.com\/no\/wp-json\/wp\/v2\/tags?post=34619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}