{"id":13840,"date":"2017-11-16T23:08:46","date_gmt":"2017-11-16T23:08:46","guid":{"rendered":"http:\/\/terjebjornstad.com\/no\/?p=13840"},"modified":"2026-02-09T00:08:20","modified_gmt":"2026-02-08T23:08:20","slug":"bare-chrysler","status":"publish","type":"post","link":"https:\/\/terjebjornstad.com\/no\/2017\/11\/16\/bare-chrysler\/","title":{"rendered":"Bare Chrysler","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
\"Chrysler<\/a><\/p>\n

Jeg har sett bilentusiaster stimle sammen rundt et kj\u00f8ret\u00f8y ingen har sett p\u00e5 mange, mange \u00e5r. Da den ble lansert, var det knapt noen som lettet p\u00e5 et \u00f8yenbryn.<\/p><\/blockquote>\n

\"Chrysler
Chrysler 2 litres<\/figcaption><\/figure>\n

Den som \u00f8nsker \u00e5 skrive historien om Chrysler, har ingen lett oppgave. Det tredje st\u00f8rste amerikanske bilkonsernet har i hele etterkrigstiden kj\u00f8pt opp andre bilmerker, mange av dem p\u00e5 konkursens rand.<\/p><\/blockquote>\n\n

De har ogs\u00e5 v\u00e6rt p\u00e5 handletur i Europa. Der kj\u00f8pte de opp britiske Rootes, franske Matra-Simca og en spansk lastebilfabrikk. Til \u00e5 begynne med fikk merkene beholde sine opprinnelige navn, s\u00e5nn som britiske Sunbeam og franske Simca. Men ett bilmerke ble lansert under Chrysler-navnet, – bare Chrysler. \u00c5rsaken skal visstnok v\u00e6re at merket ble utviklet som et joint venture mellom franske og britiske Chrysler, samt moderselskapet. Problemet med navnet Chrysler, er at alle forventet et navn – en modellbetegnelse.<\/p>\n

Chrysler what?<\/h3>\n

Den nye modellen ble bare kalt Chrysler 160, Chrysler 180 og Chrysler 2 litres, avhengig av motor. Men samtidig ble det solgt amerikanske Chrysler’e, Dodge’r og Plymouth’er i Europa med fengende modellnavn som Challenger, Polara og Fury. «Bare Chrysler» ble bilen som totalt manglet identitet. Den var tegnet i USA og hadde flere likhetstrekk med amerikanske biler fra samme konsern, for eksempel Dodge Polara. Men den europeiske Chrysler’n var mindre og hadde etter amerikanske forhold sm\u00e5 motorer. Og s\u00e5 hadde den ikke en gang et navn!
\n 
\n

\"Chrysler
Tre\/treimitasjon i dashbordet var ganske vanlig p\u00e5 franske familebiler p\u00e5 70-tallet.<\/figcaption><\/figure><\/p>\n

Det er vel ingen overraskelse at «bare Chrysler» ble vanskelig \u00e5 selge. I Norge ble det brukt mye penger p\u00e5 helsides annonser, men bilen var knapt \u00e5 se p\u00e5 veien. Ogs\u00e5 i Storbritannia, Frankrike og Spania solgte bilen d\u00e5rlig. Det ble ikke bedre da motorene fikk rykte p\u00e5 seg for \u00e5 v\u00e6re lite slitesterke. Etter \u00e5 ha blitt produsert ved produksjonsanlegget i Poissy, Frankrike (n\u00e5 PSA), ble produksjonen flyttet til Chryslers gamle lastebilfabrikk i Madrid. Det kan ha skapt et visst hjemmemarked i Spania, men kvaliteten ble neppe bedre.
\n 
\n

\"Chrysler
Turteller og klokke i dash’en.<\/figcaption><\/figure><\/p>\n

Jeg kom nylig over en Chrysler 2 litres i Frankrike. Den ankom en bilsamling av spesielle kj\u00f8ret\u00f8yer for bilentusiaster. 2-literen med 3-trinns automat var knapt h\u00f8rbar da den gled langs paradeveien og parkerte ved havnen. Anglo-amerikansk design og fransk\/spansk produksjon. Jeg synes bilen s\u00e5 veldig flott ut i hvitt med sort vinyltopp og gule lykter, og interessen fra det franske publikummet var stor. Mye st\u00f8rre enn da bilen ble lansert.
\n 
\nJeg tenker at «Bare Chrysler» faktisk er en av de vakreste 4-d\u00f8rs europeiske sedaner produsert p\u00e5 70-tallet. <\/p>\n\n

\"Chrysler
2 litres med 3-trinns automat var en skikkelig direkt\u00f8rbil tilbake i 70-\u00e5rene.<\/figcaption><\/figure>\n
\"Chrysler
Etter hva jeg kan huske, var det f\u00e5 euro-chrysler’e p\u00e5 veien med denne fargekomboen. De fleste var enten gusje-gr\u00f8nne eller brunaktige.<\/figcaption><\/figure>\n
\"\"
Et pressebildesom ble flittig brukt i reklame.<\/figcaption><\/figure>\n
\"Chrysler
Et annet presse\/reklamebilde. Jeg tror franske jegere ville valgt et mer praktisk kj\u00f8ret\u00f8y som jaktbil.<\/figcaption><\/figure>\n\n

\"\"<\/a><\/p>\n

<\/h6>\n

Spansk reklame. Hvorfor kastet mekanikeren fastn\u00f8kkelen? Var det i frustrasjon over \u00e5 ha s\u00e5 mye \u00e5 gj\u00f8re? – Eller simpelthen fordi Chrysler’e aldri trenger verkstedbes\u00f8k? De vakre spanske damene og den katolske presten lot seg i hvert fall imponere. Chrysler fant et brukbart hjemmemarked i Spania. <\/p>\n\n

Se ogs\u00e5<\/h3>\n

Modellen ivaretas av Rootes Car Club Norway<\/strong><\/a><\/p>\n

\"\"<\/a>
En stor og luksuri\u00f8s europeisk Chrysler<\/figcaption><\/figure>\n<\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Jeg har sett bilentusiaster stimle sammen rundt et kj\u00f8ret\u00f8y ingen har sett p\u00e5 mange, mange \u00e5r. Da den ble lansert, var det knapt noen som lettet p\u00e5 et \u00f8yenbryn. Den som \u00f8nsker \u00e5 skrive historien om Chrysler, har ingen lett oppgave. Det tredje st\u00f8rste amerikanske bilkonsernet har i hele etterkrigstiden kj\u00f8pt opp andre bilmerker, mange […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":13763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[34,1580],"tags":[1581,1573,1574,1586,1584,1583,1582,1587,1585],"class_list":["post-13840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikkel","category-chrysler","tag-chrysler-160","tag-chrysler-180","tag-chrysler-2-litre","tag-chrysler-barreiros","tag-chrysler-europa","tag-chrysler-france","tag-chrysler-frankrike","tag-chrysler-madrid","tag-chrysler-poissy"],"yoast_head":"\nBare Chrysler - 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